Defenestrating Thoughts from the Bivouac

Those folks at News Corp sure are smart. In addition to using MySpace as a marketing tool, they announced today a partnership that will make them hoards of money. Google will provide all the text, display, and search advertising and pay News Corp $900 million from the AdSense revenue. To put this in perspective, remember News Corp bought MySpace for only $580 million.

All the search boxes on MySpace will go to Google, instead of using Yahoo. But this doesn’t seem to be that big; according to Peter Chernin (President and COO of News Corp), most people leaving MySpace pages go to Google anyway.  

Chenin also added some well deserved boasting: “Whoever said it remains to be seen whether we can monetize [MySpace], hopefully it’s a little clearer this week.”