So this post is a long time coming… Sunday is an exciting day for me, because I’ve been closely watching and researching how Web 2.0 is altering politics (by the way, I hate the term “Web 2.0″, but more on that later). One of the web’s main disruptive forces is its ability to level the playing field. As long as the government isn’t censoring things (like in China), everyone and anyone has an equal voice online. And their popularity and ability to spread their ideas is suddenly a function of the quality of their message.
In the past, if you wanted to get a message out, you needed to have access to the mainstream media (the TV networks, the newspapers, etc.). That was, of course, nearly impossible for the ordinary person for a couple of reasons. First, the editorial boards decided what was important, and second, put simply, money talks. If you don’t have it, or have a way to make it, they aren’t interested. Yes, it’s a sad statement, but why are almost all the major political candidates either extremely rich or connected to the rich?
The Internet however, is less interested in who’s rich. For the most part, it’s democratic. If you have page views (e.g. votes), you are important. Traffic is king. And traffic comes from content.
Content is important, so if you have it, you get massive support online. Mainstream politics is all about the sound bite: that five second clip for the TV news and that 10 word quote for the papers. On the Internet though, that isn’t enough; who’s going to care about a page that just has a five second video clip or 10 words?
Suddenly now you have to explain your arguments and since your audience has vast amounts of information at their fingertips, you better have put some thought into it. After all, any idiot with a blog can point out the flaws of poorly construed ideas pretty quickly.
Now along comes a little known Congressman from Texas: Ron Paul. I first heard of Dr. Paul in college. As I became involved in numerous political organizations in college, I got frustrated that all most of us knew were the usual soundbites. But what was missing was the depth of analysis; a lot of things sound great in a 15 second proposal. But they sound stupid once you start asking the right questions.
Ron Paul, though, in all his speeches and writing demonstrated an deep understanding of the topic and always gave a clear answer on why he was doing something. He voted against the Patriot Act, against the Iraqi War, and gave strong impassioned speeches against them. He’s never voted for a unbalanced budget and is known as “Dr. No” for voting against so many things in Congress.
When I saw the announcement that Ron Paul was running for president, I thought to myself, “Finally a candidate I can vote for in the primaries.” But I didn’t expect him to do that well, and figured that at least a few people would hear his strong defense of liberty and the world would be a slightly better place for it.
But, I’m amazed at the extent that this message of liberty has spread. The grassroots support has been unprecedented and Ron Paul has embraced it as any free market supporter has: just let the people do what they want.
As a result, his supporters have, among lots of other things:
- Launched a blimp (at a cost of over $250K)
- Arranged numerous airplane banner ads over major sporting events
- Self organized to an extent never seen before (nearly 88,000 Meetup volunteers, compared to 5,600 for Obama).
- Organized a campaign to send a handwritten letter to every voter in Iowa, New Hampshire, and South Carolina. And they are almost done.
- Minted gold coins with Ron Paul likeness. And when the Fed raided and shut down the place, they created chocolate coins.
- Taken out full page ads in the USA Today
And, remember how money talks? Ron Paul supporters have organized fundraising campaigns completely independently of the official campaign. The November 5th “Money Bomb” was independently organized and raised $4.2 million in one day. And so far this quarter, Ron Paul has raised over $12 million, which is more than any Republican raised in all Q3.
The money is coming from ordinary people, not fatcats and lobbyists like the Hillarys of the world. According to RonPaulGraphs, his $12.1 million raised (so far) came from 140,000 people. This means that average donation was $86.
So normal people are the ones that are supporting this message and more and more people are trying to learn more about him. Check out this graph of people searching for Ron Paul on Google compared to the other candidates. The same forces that govern popularity online are translating into “the real world”: ordinary people can make a difference.
History has a handful of inflection points where something big happens, everyone stops takes notice, and the course of history changes. I think Sunday may be one of those days. Ron Paul supporters are using the anniversary of the Boston Tea Party to launch another 24 hour money bomb. I think that the millions that will be raised, the rallies held all over the nation, and the expression of the will of the people will surprise people. And they will take notice. And the world may change.
And just in case, if this is one of those important days in history, remember where you are on Sunday. One day your grandkids may ask you, “Where were you during the Tea Party of ‘07?”